Following a Covid-induced trade show disaster, Canadian peanut butter maven Jill Van Gyn found a way to forge ahead while giving back to her community in the process.

Jill walks us through her nerve-wracking journey of dealing with an enormous loss at a critical moment for her business, and how within days the company shifted into an ad hoc nonprofit to address the sudden gap in food security she was seeing in local communities.

Jill also shares the inspiring ways she embraces the pain of vulnerability and rock-bottom moments to channel creativity and innovation.

Links / Resources:

• Fatso Peanut Butter
• Donate a Jar of Fatso
• Bonus fun fact: Jill appeared on Dragon’s Den (Canada’s Shark Tank)!

About Change of Plans:

Host Andres Zuleta interviews innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis. Subscribe wherever you listen to podcasts, and check for new episodes every Tuesday and Friday.

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Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon.